chris cantrell

Designer of Services | Experience Strategist



SurveyGizmo, Boulder, CO 

Senior UX | Product Designer

OCT 2016 - Present

SurveyGizmo is a leading SaaS survey and form app, making usable and enjoyable survey software for enterprise and individual use.

  • I have managed the design function at SurveyGizmo, leading the future of the SG platform and positioning it as an enterprise tool.
  • I worked to redesign a complex enterprise application while maintaining and improving users’ requirements and consistency of the design. This allows us to grow into an enterprise space and betters serve our customers’ needs.
  • The Survey SAAS market is ever evolving, in order to continue to lead the field, I improved and created features inside the app in order to strategically expand our market standing.
  • We needed to limit employee access to customer data. I led a service blueprinting workshop with stakeholders from multiple internal teams to understand their specific needs to the data. I identified workflows that would be significantly disrupted as well as options to keep all employees working.

Fulcrum Global Capital (FGC)

Consulting Director of Design

JAN 2016 - Present

FGC is a venture capital firm investing in food production, safety, and waste disruptive technologies.

  • FGC as a new brand needed to set an identity quickly. I consulted with the founding partners at FGC to set a brand vision and web presence that met their needs and exemplifies their values, ensuring top quality print collateral and user experience for their website.

Healthgrades, Denver, CO 

UX Designer

JUL 2014 - OCT 2016

Healthgrades provides physician and hospital information for people to make informed medical decisions. They also have marketing relationships with hospital systems to promote their doctors in certain markets.

  • Lead multiple UX projects on desktop and mobile that expanded the services we provide to the public and healthcare providers, improving the display of data.
  • Conducted high-level research with patients as well as doctors and building journey maps from the gathered data, presented insights in multiple small, group discussions. This gave us rich user insight to make better strategic decisions

Fleet Feet Sports, Savannah, GA

Floor and Training Manager

SEPT 2008 - DEC 2013

Fleet Feet is a full service running store.

  • As the floor manager, I was responsible for customer service and product presentation. Additionally, as training manager, responsible for new associates understanding and delivering a superior retail experience and possessing a deep product knowledge.

MW Labs, Savannah, GA

Graphic Designer

JAN 2012 - FEB 2013

MW Labs is a private label skin care company.

  • MW Labs needed help with private label design. I created brand concepts to meet the customer’s vision and marketing needs.

SCAD Admissions, Savannah, GA

Consulting Service Designer

JUL 2010 - NOV 2010

Savannah College of Art and Design is an art and design university, located in Savannah, GA.

  • SCAD’s Admissions department needed help with their admissions tours. I was in charge on the digital tour experience. I performed research with perspective students and their parents to understand what mattered to them when deciding on a  university. This resulted in the creation of the SCAD Virtual tour, an online campus experience that allows students not able to physically visit to obtain a better understanding of the campus experience.


Bolder Design, Boulder, CO 


JUL 2016 - Present

Bolder Design reaches thousands of people across the globe. We provide content that educates designers, engineers, and product focused people. 

Service Design Drinks Seattle


JAN 2017 - JAN 2018

Getting together for a drink and discussing Service Design with like-minded people and people who want to learn more and dive into the world of Service Design in the Seattle area.


Savannah College of Art and Design

BFA, Service Design, Minor in Industrial Design

Service Design allows me to take a more holistic view of design. It is a good discipline to work with, allowing for flexibility in using design thinking, strategy, interaction, and business.



  • User Experience Design
  • Service Design
  • UX Research
  • Usability Testing
  • Software as a Service (SAAS)
  • Design Systems
  • Agile 
  • UI Design
  • Prototyping
  • Service Blueprinting
  • User Journey Mapping
  • Service Architecture, Ecologies and Touchpoints
  • JTBD
  • Experience Design
  • Design Strategy
  • Systems Thinking
  • CX
  • Design Research Data Synthesis


  • Sketch
  • InVision
  • Adobe Creative Suite
  • Microsoft Office
  • Google G Suite
  • Mural
  • Miro