While working at Healthgrades, I had the opportunity to work on a number of different projects ranging from design research and strategy to visual UI design. These projects have given me the opportunity to develop my skill set and both deep and wide.
Having the opportunity to perform an ethnographic study was something new to Healthgrades. Through this we gained insight to the journey taken by our users in finding a doctor and were able to determine 16 behavioral trends, many quotes and emotions and nearly 40 actionable insights driving Healthgrades' strategy.
We had the opportunity to talk with people with chronic conditions such as Crohn’s Disease, Multiple Sclerosis, Type 1 Diabetes, and Chronic Pain from Scoliosis. Gaining this fresh perspective provided us with insights of how Healthgrades can fill in gaps in its service offering, and meet consumers where they are, thus becoming a trusted medical source.
Healthgrades has been a major source of information for patients seeking to make an informed decision about their healthcare. Healthgrades had an existing patient experience survey consisting of 8 questions, but had never incorporated open comments into their survey.