Designer of Services | Experience Strategist
Ethnographic Study - Chronic Patients
We had the opportunity to talk with people with chronic conditions such as Crohn’s Disease, Multiple Sclerosis, Type 1 Diabetes, and Chronic Pain from Scoliosis. Gaining this fresh perspective provided us with insights of how Healthgrades can fill in gaps in its service offering, and meet consumers where they are, thus becoming a trusted medical source.
Finding a Doctor Journey Map
Having the opportunity to perform an ethnographic study was something new to Healthgrades. Through this we gained insight to the journey taken by our users to find a doctor and were able to determine 16 behavioral trends, gain perspectives, emotions and nearly 40 actionable insights to drive Healthgrades' strategy.
Feel free to browse more of my past work from SurveyGizmo, Healthgrades and SCAD.